{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Purpose 360 with Carol Cone","title":"You Need Gen Z at the Table with Ziad Ahmed","html":"","width":"100%","height":180,"duration":1929,"description":"Gen Z is an important stakeholder for companies: they're powerful consumers, passionate activists, and many are already part of the workforce. But when it comes to engaging Gen Z, older generations are the ones studying them—and deciding what will work best. \nThis felt counterproductive to 16-year-old Ziad Ahmed, who questioned why decisions about his generation were being made without them. And so Ziad founded JUV Consulting in 2016—when he and his co-founders were still teenagers—to help companies make decisions and create campaigns with diverse Gen Zers at the table. \nWe invited Ziad to speak about how, eight years later, JUV Consulting has created purpose-driven and inclusive campaigns for top companies, driven by the belief that the future revolves around co-creation, community, and challenging conventions. \nSince this conversation was recorded, JUV Consulting was acquired by United Talent Agency. \nListen for insights on:\nThe fundamental topics and methods to engage Gen Z\nFinding common ground across generations\nInvesting in and engaging Gen Z influencers \nResources + Links:\nZiad Ahmed’s LinkedIn\nUTA Acquires JUV Consulting\nZiad Ahmed on Earned\nCoachtopia\nJUV Consulting’s Pro-Living Campaign","thumbnail_url":"https://img.transistorcdn.com/8qgkWD8qpw3nztlje3wOB0Xuh6ozp_u-r5gRoTC4yrI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMzMTkzLzE2NjA0/MjAwMTgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}