{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Daybreak","title":"India's instant home help boom has a pricing problem","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ad4b72a9\"></iframe>","width":"100%","height":180,"duration":636,"description":"Investors are calling India's home-services market quick commerce's next big moment. Instahelp, Snabbit, and Pronto are betting big on it. They're sending trained workers to your door in under 10 minutes, at prices cheaper than a coffee. Orders, naturally, are in the millions.\nBut the difference is that quick commerce eventually figured out how to make money. Here, on the other hand, 82% of consumers have already said they won't pay more than Rs 200 an hour. \nAnd on every order placed today, the market leader is losing twice what it earns.\nSo who exactly is this boom working for?\nTune in.\n*This episode was originally published on 29th April 2026\n\nDaybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.","thumbnail_url":"https://img.transistorcdn.com/uPitovxKRYBGX6AWg9UrET6s3nAdkS-Ci9uZvsZj7vk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ODhl/ZWM4NmEwZTcxZjZk/MDRlYjAzNTNkMjJi/ZGQ2YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}