{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"ADAPT Insider","title":"What leaders in disrupted industries need to redefine first, according to Southern Cross Media’s Director of Data and Growth","html":"","width":"100%","height":180,"duration":1049,"description":"Disruption puts pressure on more than revenue.It puts pressure on how people inside the business understand value, relevance, and their own future in it.\n\nIn this ADAPT Insider conversation, Andrew Brain, Director of Data and Growth at Southern Cross Media, argues that leadership in disrupted industries starts with helping teams and stakeholders see where the next version of the business can grow, rather than anchoring everything to the part already under pressure.\n\nKey takeaways:\nLeadership in disrupted industries starts with helping teams and stakeholders see where new value can come from.\nData and AI create more impact when they support forward decisions tied to audience, customer, or revenue outcomes.\nCapability building, sharper priorities, and modern tools help people stay engaged through change.\n\nDisruption changes the conversation leaders have to lead\n\nAndrew’s experience has been shaped by businesses moving through digitisation again and again, from publishing to out of home, audio, and streaming.\n\nA legacy model comes under pressure, people worry about what is being lost, and the business has to decide whether it will defend the old definition of value or broaden it.\nIn media, that means moving the discussion beyond linear television alone and toward the value of total TV across broadcast and streaming. \nFor teams and stakeholders, that shift creates a more useful frame.\nIt helps people understand where the business can grow, how new channels support the commercial model, and why the work still matters in a changing market.\n\nData becomes valuable when it helps shape the next decision\n\nAndrew’s approach to data and AI starts with a simple question: what decision becomes possible when you stop only reporting what happened yesterday?\nAt Seven, that meant using machine learning to forecast audience behaviour across devices and days ahead, then acting on those signals before audiences dropped away.\nThat shift changed the value of the data function.Instead of...","thumbnail_url":"https://img.transistorcdn.com/t0Jtrt9eZN4kwrPnSzLt-aLKB9f-tVVg1JGt9pql9t4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODM3/NGVhYmU2ZjljNWIx/NTliY2NlMTAzZDRl/NGNmOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}