{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"Founder Feature: Haylee Jordan and Tom Eddleston of FABRIC","html":"","width":"100%","height":180,"duration":2299,"description":"In this episode of the Startup CPG Podcast, Caitlin Bricker speaks with Haylee Jordan and Tom Eddleston, co-founders of FABRIC—a purpose-driven beverage brand redefining what it means to drink consciously.\nHaylee and Tom share their journey from concept to launch, reflecting on the whirlwind experience of bringing FABRIC to market in less than a year. They discuss how purpose and sustainability have been built into the company from day one—through its status as a Public Benefit Corporation, its commitment to mental health initiatives, and its pursuit of B Corp certification. The conversation also covers their creative approach to branding, design collaboration, and their partnership with Protect Our Winters.\n\nListeners will enjoy a candid, behind-the-scenes look at how FABRIC is weaving together mission, innovation, and authenticity.\n\nTune in to hear how FABRIC is reimagining the future of social beverages through creativity, community, and conscious business practices.\n\nListen in as they share about:\n\nFounding and Brand Story\nBrand Mission & Purpose\nSustainability and Social Impact\nBranding, Design, and Collaboration\nMarketing and Communication Challenges\nProduct Development and Market Strategy\nSocial Media & Marketing Challenges\n\nEpisode Links:\nWebsite: https://www.enjoyfabric.com/ \nInstagram: http://instagram.com/drinkfabric\nLinkedIn: https://www.linkedin.com/in/hayleejordan/ \nLinkedIn: https://www.linkedin.com/in/thomas-eddleston/ \n\nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\n\n\nShow Links:\n\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)\nJoin the Startup CPG Slack community (20K+ members and growing!)\nFollow @startupcpg\nVisit host Caitlin's Linkedin \nQuestions or comments about the...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}