{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Strategy for CPA's","title":"136 How CPAs Can Build a Sales Process That Can be Optimized, then Delegated","html":"","width":"100%","height":180,"duration":1764,"description":"Would you just as soon rub your hand against the grain of a sheet of plywood than have a sales conversation? \nAvoiding sales leads directly to avoiding revenue, and the cost to your firm in the way of business left ungenerated could be enormous.  \nMy guest today is Liston Witherill, founder of Serve Don't Sell and creator of the Serve Don't Sell Method. He works with expert service providers like designers, accountants, agency owners, consultants, and coaches because their services don’t sell themselves.\n \nToday’s episode is all about changing how you think about and approach sales conversations to optimize your business and AND the results you get for your clients – so that you don’t have to be in every sales meeting.\n\nConnect with Liston:\nWebsite: https://servedontsell.com/\n \n******************************************************************************\n \nSign up for my Daily Drip of Value for CPAs at\nSheThinksBigCoaching.com\n \nWant some help in your CPA firm, but not sure where to start?\nSchedule a free discovery call with me:\n https://calendly.com/geraldinecarter/15min\n \nWant to find out what options you might have for working together?\nMore about 1:1 coaching, roadmaps, and DIY courses here:\nhttps://shethinksbigcoaching.com/coaching-options\n ","thumbnail_url":"https://img.transistorcdn.com/AZFvbY29RNsC20PTchqbqXsFoNMjM1040wmYivreg-g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmE1/ODU2OWRkNzA4ZDQ2/ODg2YmEwYjYzNmEw/NjkzNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}