{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"SEO On-Air","title":"SEO On-Air: How To Use Social Media To Improve Your SEO","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/adbbcaad\"></iframe>","width":"100%","height":180,"duration":3030,"description":"How To Use Social Media To Improve Your SEO\nIs social media now part of SEO, or are they still two separate jobs with two separate teams?\nIn this episode of SEO On-Air, host Koa Kauwe sits down with Greg Secrist (BKA Content) and Nathan Hawkes (Arcane Marketing) to work through how social content and search now feed each other, and why treating them separately leaves most of the value on the table.\nThe conversation examines what changed underneath. Nathan points to Google confirming that social platforms are openly being indexed, and says he has watched AI cite Facebook and LinkedIn posts back to him. Greg adds the number that should move budgets: YouTube gets cited 200 times more than any other video platform across ChatGPT, Perplexity, and Google.\nThey also get into the video first workflow where one recording becomes a YouTube upload, a blog post, and five social cuts, why brand visibility replaced rankings as the goal, the lawn care channel Greg built as a test that outperforms his SEO channel, why a better microphone beats a better camera, and Nathan's three step structure for every video worth making.\n🎯 What You'll Learn:\nWhy social media is now part of SEO rather than a separate channel\nWhy YouTube is cited far more than any other video platform in AI\nHow one video becomes a blog post and five social assets\nWhy 60 percent of search now happens outside Google\nWhy YouTube's algorithm rewards patience where TikTok does not\nWhy you need 10 to 20 videos on the same problem before it works\nHow to pick your first 10 video topics without guessing\nWhy audio quality matters more than camera quality\nHow to use agentic AI to find which video topics will land\nThe three step structure behind a video worth making\nWhether you run an agency, handle marketing in-house, own a business with no video presence yet, or plan content across channels, this episode gives you a working sequence for turning one recording into coverage across search, social, and AI, plus a realistic...","thumbnail_url":"https://img.transistorcdn.com/9YaDOKRrz_7WnP67Y9Vr0sQyIHpHuU2VwWbdEYXM-DM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NmY5/ZDJhNmZiZWJiNWI5/NTFlOTk0MzA1NTM5/NzEyYS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}