{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Crush Human Biases & Make Your Marketing Great (Again)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/add62ccb\"></iframe>","width":"100%","height":180,"duration":3331,"description":"Hybrency founder, John James, believes that humans are the most important single reason businesses fail to thrive. But how do you weed out internal biases in your business? \nAs host of the podcast, Champagne Strategy, John specializes in deconstructing world-class strategies and growth marketing. \nIn this episode, he explains how to crush bias to enable your business to flourish.\nTopics covered:\nLooking at human biases from inside business\nLook at the areas where there’s no growth and that’s where you’ll find the biases\nConsider your business as a system\nReductionism and what that means to your business\nDisproportionality bias. Where small little things can make a huge difference.\nWhat is the biggest mistake you're making right now that prevents you from growing further?\nHow Steve Jobs and Apple gave marketing a bad name\nHow to fight bias\nDeconstructing a products layers to find its real value\nResources mentioned:\nHybrency\nChampagne Strategy\nGong.io\nByron Sharp - How Brands Grow\nByron Sharp - How Brands Grow 2\nMaria Konnikova - The Biggest Bluff\nBrianbalfour.com \nReforge\nBrian Balfour - Growth Loops: The End of Traditional Funnels\nHow to Compete With Big Brands Even With Very Few Resources","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}