{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 188: Streamlining Your Business Model To Just One Offer With Services That Sell Creator Jereshia Hawk","html":"","width":"100%","height":180,"duration":2384,"description":"\n\n\n\n\nThe Nitty Gritty On Streamlining Your Business Model:\n\n\n\n* Why Jereshia Hawk quit trying to build a suite of products and streamlined her business model to just one offer* The mindset challenge she had to overcome to make the decision to retire her old offers* The exact process she used to retire her offers and pivot her business* How Jereshia markets and sells her only offer to insure she has a steady stream of sales\n\n\n\n\n\nMore is more when it comes to building products and making money, right?\n\n\n\nWell, that’s what I thought at the beginning of 2016.\n\n\n\nI can distinctly remember creating a spreadsheet of everything my company was going to offer throughout the year. There was a course on selling, a coaching program on course design, a high-end mastermind program, our signature business coaching program, a retreat, and more.\n\n\n\nI was planning a sales campaign every 6 weeks for 12 months straight.\n\n\n\nMy goal? To cross a huge revenue threshold that I’d been working toward for years.\n\n\n\nMaybe it goes without saying, but my plan did not come to fruition.\n\n\n\nBy the second sales campaign…\n\n\n\n…what had been a carefully engineered business model turned into a muddy and overwhelming mess.\n\n\n\nMore is not more when it comes to building products and making money.\n\n\n\nOf course, it’s easy to make that mistake.\n\n\n\nWithin 10 months of setting out on this plan to offer #allthethings, I had come to my senses and streamlined our business model to focus again on one core offer—with one or two complementary offers to provide a deeper level of service.\n\n\n\nMy business started to feel cleaner. Our mission became clearer. Our value proposition felt locked in.\n\n\n\nIt was a painful—but important—lesson in the art of decluttering a business.\n\n\n\nOver our next 7 episodes, we’re going to explore how small business owners do more with less. Think of it as a little business spring cleaning.\n\n\n\nToday, I’m thrilled to introduce you to Jereshia Hawk who got real with me about a similar experience...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}