{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#103 Reimagining Multivitamins: Tend's Real Food Supplements for Pregnancy and Beyond with Co-Founders Hannah & Behzad Varamini","html":"","width":"100%","height":180,"duration":2695,"description":"Today’s guests are active members of the Startup CPG community and were a crowd favorite Backpack Brand at Startup CPG’s Expo West Alley Rally! Hannah and Behzad Varamini are the co-founders of Tend, the first snackable, real food prenatal. They are reinventing multivitamins, replacing synthetic, hard-to-stomach pills and gummies with superior real food supplements for every stage of life - beginning with pregnancy. I loved getting to hear more about their story and am so excited for you to hear about their journey so far.\nListen in as Hannah and Behzad shares about:\nThe process of founding Tend and how Hannah’s prenatal pill experience paired with Behzad’s PhD background to create a new product\nHow they went from kitchen science project to commercialization and branding\nTheir experience with accelerators including SKU and the Target Forward Founders Accelerator\nHow they use qualitative and quantitative consumer data\nTheir Expo West experiences and tips and what it was like to be a Backpack Brand at the Alley Rally\nThe experience of being married and co-founders\nWhat’s next for Tend\nAnd more!\nGet your ticket to the Expo East Mic Drop party for a chance to win a spot on the podcast: https://tinyurl.com/4nafz284\nThis episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpg\nThis episode was sponsored by Settle. Go to https://www.settle.com/startupcpg\nEpisode Links:\nTend’s website\nHannah’s LinkedIn\nBehzad’s LinkedIn\nMic Drop Party at Expo East Giveaway:\nEnter the giveaway to win a spot on this podcast and The Dish by buying your ticket to the Mic Drop party in Philadelphia on September 21, 2023 here\nNote: Giveaway only available to CPG brands and must be present at party in-person to win. If you already bought a ticket, you’ve automatically been entered!\nGraphite Financial Links\nGraphite Financial website\nDownload a free financial model template, chart of accounts template, and more here\nListen to our episode with Graphite founder, Paul Bianco,...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}