{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Billion Dollar Backstory","title":"172: Dr. Daniel Crosby on the Science of a Meaningful Life | Believing, Belonging, Becoming | Why the Best Brands Get All Three Right","html":"","width":"100%","height":180,"duration":2856,"description":"Real quick: what’s the meaning of life?\nOkay, It's not exactly a quick question. And you probably don’t have an answer ready to go.\n\nBut the good news? You don’t need to book a yoga retreat in Bali to figure it out.\n\nTurns out, what makes life feel meaningful might be a whole lot less mysterious than we make it.\nDr. Daniel Crosby just turned in a manuscript exploring what makes our lives feel meaningful.\nAnd after digging into the research, he found himself coming back to three things: believing, belonging, and becoming.\nWhich has more to do with building a brand and earning trust than you’d expect.\nToday, Daniel is back with Stacy Havener to connect the dots between what makes a life meaningful and what makes people, brands, and relationships stand out.\n\nListen in to hear:\n\n➤ The three Bs that give our lives meaning\n➤ Why the best brands in this industry are already doing all three, whether they realize it or not\n➤ Why sending someone your fact sheet doesn’t count as a meaningful give\n➤ The Gallup question that can tell you a whole lot about whether someone’s going to stick around at work (and no, it’s not about raises or offering random incentives)\n➤ What Daniel calls “emotional graying\"\n➤ Why playing it safe is the worst thing you can do if you’re looking to build a meaningful life and/or a successful business \n\nThe scientist and the storyteller are back for another conversation that’s fascinating and surprisingly practical.\n\nAnd despite the very gray office Daniel’s calling in from, he makes a pretty good case for being anything but.\n\nAbout Dr. Daniel Crosby: \nDr. Daniel Crosby is a psychologist, behavioral finance expert, and New York Times bestselling author who helps organizations understand the intersection of mind and markets. \n\nHe’s a father of three, fanatical St. Louis Cardinals fan, and amateur hot sauce chef.","thumbnail_url":"https://img.transistorcdn.com/z9RAdVMC_2erwGlBaZ1mf_Cgqx2tOs7G1Mv66ERFbs0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MjZh/NTczYzBjMGYwOTdm/NTZkZGZhNDhkODZm/N2Q0MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}