{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"RRE POV","title":"Enterprise Marketing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ae17cb60\"></iframe>","width":"100%","height":180,"duration":2086,"description":"In this episode of RRE POV, Will and Raju break down the basics of enterprise marketing. From figuring out where to start, to nailing a memorable marketing campaign, this is an essential listen. Will and Raju bring decades of experience to the table, and this 30-minute crash course is what you need to know if you’re hoping to grow your organization.Show Highlights(00:00) Introduction(00:47) What is “enterprise marketing?”(03:48) Where do companies need to start?(07:51) The relationship between sales and marketing(11:57) Raju’s tips for entrepreneurs(14:53) The role of channel partners(17:18) The 70/30 shift(21:00) Thinking of marketing as a product(25:35) Avoiding crowded markets(27:45) Gatling gun segmentLinksRRE POV Website: https://rre.com/rrepovX: @RREApple Podcasts: https://podcasts.apple.com/us/podcast/rre-pov/id1719689131","thumbnail_url":"https://img.transistorcdn.com/mnKFRHU4XwILoPnw1KFfNdmQOzdZHYoixHI4tBfSpdI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mZWM2/YjM2MTU0NTUxODk0/Y2IyNWIxN2I2NmE5/NWU4NS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}