{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Choice Hacking: The Marketing Psychology Podcast","title":"Uber: Part One","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ae23abbc\"></iframe>","width":"100%","height":180,"duration":583,"description":"The story of Uber begins in the year 2008. \n\nThat’s when friends and co-founders of Uber — Travis Kalanick and Garrett Camp — were attending a tech conference in Paris. \n\nOne freezing night, they couldn’t get a cab. While they were shivering on a cobblestone street waiting for their ride, they had a revelation. \n\nNot knowing when, or if, you’ll find a cab is an emotional rollercoaster. \n\nKalanick and Camp knew if they could turn getting a taxi into a positive experience, they could capture lightning in a bottle. \n\nJoin me today as I unpack how UBER used behavioral science and psychology to create their groundbreaking customer experience.","thumbnail_url":"https://img.transistorcdn.com/AsCudvVTfYwbANKYlY5W4uNs5KqIKpejtuIIUA_WWys/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MzM1/NjNlOGRlZTRiMjJj/ZTIxNGI2OGUxODVk/YzdmOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}