{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B Marketing Exchange","title":"Building The Ultimate Martech Stack For Your Business ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ae36f951\"></iframe>","width":"100%","height":180,"duration":1641,"description":"The marketing technology landscape is still growing at a rapid pace, leaving marketers to try and keep up with new software additions, integrations and acquisitions. Scott Brinker's 2020 Marketing Technology Landscape revealed more growth for martech solutions — reaching 8,000 solutions, a 13.6% lift from 2019. \r\n\r\nSo how do you go about building the right martech stack for your company? Well, Dan McGaw has got you covered. His book, “Build Cool Sh*t: A Blueprint to Creating a Marketing technology Stack,” shares all of his tips, tools and best practices for creating a powerful — and flexible — martech stack.","thumbnail_url":"https://img.transistorcdn.com/-HPmDhGGviOBpUZYRSp37aRsox8bdzQnI7obKmorQns/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZmYz/ZDM0MmM5NzFjYzA0/ZTU3NjJjODk1OTMw/MzUyYS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}