{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Aperiam Podcast","title":"The Financialization of Media ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ae45bf44\"></iframe>","width":"100%","height":180,"duration":2094,"description":"The media market is broken — and it's broken by design. In this episode, Corey and Joe sit down with Marc Guldimann, co-founder and CEO of Adelaide, to unpack why digital advertising operates like a classic \"lemon market,\" where buyers can't assess quality so sellers have no incentive to provide it. Marc explains Adelaide's AU metric — a placement-level quality score built on attention research and outcome validation — and how it's beginning to function as a genuine market currency, moving from the buy side to the sell side much like credit ratings did in financial markets. The conversation goes deep on the financialization of media: forward contracts, securitization, and why a CMO who can't answer \"what will it cost to reach my audience in six months?\" is structurally disadvantaged compared to every other executive in the boardroom. ","thumbnail_url":"https://img.transistorcdn.com/BFE3tB87KCFvGIG1_kQzVG7YMo47VodG83SrwRxKOjY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wMGRk/YmE2NDM0OWY4NTU5/MjdiOGE4NWUzMDBi/NGMwYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}