{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Behind The Work by Jessica Santana","title":"Charlotte Castillo On Latinas & Civic Engagement with Poderistas","html":"","width":"100%","height":180,"duration":3630,"description":"Charlotte Castillo was seven years old when she became the Chief Translator for her Dominican immigrant family in New York City. She didn't know it then, but she was already doing the work — figuring things out beyond her years, building courage in real time, and learning how to move between worlds. Twenty years later, she's still translating. Just on a much bigger stage.This week, Charlotte joins us on Behind The Work.Charlotte is the Managing Director of Poderistas — one of the fastest-growing and most influential digital communities celebrating Latina culture in the United States. Before that, she spent over 14 years as an award-winning senior executive at ViacomCBS, and before that, she was the founding Head of Marketing at Latina Magazine — the first print publication ever created for the bicultural Latina. She is a first-generation college graduate from Wesleyan University, the proud daughter of Dominican immigrants, a New Yorker to her core, and a mother of a 16-year-old son.In this conversation, we start at the beginning — what it was like to grow up as the daughter of Dominican immigrants in New York, and how that environment shaped her sense of identity, resourcefulness, and ambition. We talk about what it meant to be part of Latina Magazine from the very start, and what drew her deeper into media and marketing for a community that had long been underserved and misunderstood.We get into the pivot — what made her walk away from a long, successful corporate career, how she found Poderistas as a volunteer after being laid off during the pandemic, and what it felt like to step into something so mission-driven after 14 years inside one of the most powerful media companies in the world. We talk about why Poderistas works — why leading with culture, beauty, health, and entertainment creates the trust that makes civic engagement possible — and what she has learned about what actually moves people from awareness to action. We get into the danger of treating...","thumbnail_url":"https://img.transistorcdn.com/BeWs27ZBOKNAjZ63FE09H0yIOg2VSU3UImwarqjXJpw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80OGIx/MGUxYjE5N2I1ODIx/NTdlM2UyNGRlYjg1/MmFiZS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}