{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"AdTech Unwrapped","title":"Audio’s Identity Crisis (and How to Fix It) with Mark Levin (Consumable)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/aea5df24\"></iframe>","width":"100%","height":180,"duration":1831,"description":"Mark Levin, Founder and CEO of Consumable, joins Jared to unpack how a patented audio format turned mobile apps into a measurable, high-performing audio channel. From inserting audio ads into gaming and news apps to building audience identity without cookies, Mark shares how Consumable scaled to hundreds of millions in revenue — and why his number one piece of advice for every publisher is the same: own your audience, or someone else will.","thumbnail_url":"https://img.transistorcdn.com/Q5tbt8fc3iZXFwjUOkIo8ryPszkUVOcWe0ThcpSBMoc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82ZDAx/MWY0ZWYyOTAzMzll/ZjA5ZTgyNjE5ZGUy/MTRiYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}