{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Media Breakfast Club","title":"What If You Ordered Lunch Like You Bought Retail Media","html":"","width":"100%","height":180,"duration":556,"description":"What if ordering lunch sounded like the way many brands buy retail media? That was the inspiration behind my latest comedy skit... but beneath the joke is a serious question about how retail media is changing the way marketers think about growth.\nIn this episode, I unpack a thoughtful LinkedIn post from Juliana Nodwell, and connect it with several of my past articles about why precision isn't the same as purpose. I explore where retail media truly excels, why brand marketing and retail media serve different jobs, and how confusing the two can actually weaken long-term growth. Along the way, I revisit insights from Jordan Witmer, Steve Gray, and Jason O'Toole that challenge some of the industry's biggest assumptions about full-funnel marketing.\nThis episode is sponsored by GrowthLoop\nTimeline\n00:00 – My comedy skit that pokes fun at today's retail media buying habits.00:52 – Juliana Nodwell's argument: Are marketers confusing precision with purpose?02:25 – Why retail media and brand media have different jobs, and why that's okay.04:09 – Jordan Witmer explains how budget ownership shapes retail media strategy.06:44 – What How Brands Grow teaches us about the metrics that actually build brands.07:46 – Why investing in brand media can make performance media more efficient over time.\nLinks & ResourcesHere's the skit, which first appeared on the new Basket Case podcast from The Drum and QSIC.Juliana Nodwell's post on LinkedInFollow Juliana Nodwell, Retail Media & Omnichannel Strategy at Kraft Heinz, on LinkedInRead my related articles:\"Whoever Owns the Budget Determines What Retail Media Is Allowed to Be\"The 'How Brands Grow' Dogma Wants To Have A Word With Retail MediaBrand Media Lowers the Tax You Pay on GrowthI'm sharing comedy skits on Instagram about retail media! Follow along: @retailmediabreakfastclubSubscribe to Retail Media Breakfast Club's daily newsletterFollow Kiri Masters on LinkedIn","thumbnail_url":"https://img.transistorcdn.com/leXjG3eX2Oionus255cCT4ARULtDc4JRA6cGjzbnYvM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNDU3/ODBmMzkwODY0NDEx/ZGJhNDk2NDc0MWY4/NzcwMS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}