{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Embracing Digital Transformation","title":"#193 Leveraging Failure in Leadership","html":"","width":"100%","height":180,"duration":1407,"description":"The world of technology is ever-evolving and continually changing. In this digital landscape, it's important to understand not only the technology being used but also the underlying business process and purpose that it drives. Tech veterans Darren Pulsipher and Dave Burrill impart wisdom on this critical combination on their podcast Embracing Digital Transformation.In the ever-evolving landscape of technology-driven projects, one of the fundamental challenges is the tendency to prioritize technological solutions over core business needs. Referred to as 'leading with technology,' this approach often results in deploying tech solutions needing to clearly align with the overarching business objectives they aim to serve. A striking example of this disconnect is illustrated by an organization investing 18 months and 2 million dollars in a project that ultimately faltered due to the absence of clearly defined business goals. Instead of viewing projects solely through the lens of IT, it is imperative to recognize them as business initiatives facilitated by technology. By adopting this perspective shift, organizations can gain greater clarity on their objectives and desired outcomes. Rather than technology being the driving force, it becomes an invaluable enabler in achieving the organization's strategic goals. This recalibration of focus ensures that technology serves as a supportive tool rather than the central emphasis, thereby mitigating the risk of project failure and fostering a more successful integration of technology into the business framework. Prioritizing Business Over TechnologyThe standard issue identified by Pulsipher and Burrill within technologically driven projects is the tendency to prioritize tech over core business needs. This is referred to as 'leading with technology.' Organizations often deploy tech solutions without clearly defining the business goals that the technology will help achieve. One example mentioned was an organization that spent 18...","thumbnail_url":"https://img.transistorcdn.com/IRrW2aizIeoZDn3gKLEax-JYQ8V_WzaFpHdgsslDx3k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jM2Ji/MDk1OTdiYzA4ZWMw/NWNlOTY0N2RhMWQ3/YmY5Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}