{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Shift & Thrive: CEO Insights on Driving Change","title":"Driving Change in Human + AI Verification - Shawn-Marc Melo - Shift & Thrive - Episode # 103","html":"","width":"100%","height":180,"duration":3472,"description":"What happens when a founder applies the lessons of two successful exits to one of AI's biggest challenges: trust in a world of deepfakes and digital fraud? In this episode of Shift & Thrive, host Natalie Nathanson talks with Shawn-Marc Melo, founder and CEO of deepidv, an AI-native identity verification and compliance platform. Shawn walks through how he approached this third venture differently, from an impromptu trade show launch to building a team around curiosity and humility rather than résumé alone. The conversation moves into the challenge of finding the right go-to-market leader for a technical, compliance-driven sale, then shifts into the rapidly evolving identity landscape, covering agentic commerce, the rising fraud risks facing businesses as deepfakes grow more sophisticated, and what business leaders should be doing today to prepare their organizations.Takeaways:Launch when the opportunity appears rather than waiting for the perfect moment. Done is often better than a perfectly planned debut.Stay close to every customer, regardless of size, to keep improving the product and avoid the trap of founders who disappear after launch.Pull the plug on underperformers sooner rather than later. Keeping someone past their expiry date is unfair to them and to the team.Treat go-to-market as a defining leadership investment, not just another hire. The right person can reshape your entire growth strategy.Match your go-to-market hire to your buyer. A technical, compliance-driven sale needs someone seasoned in that world, not a generalist learning on the job.Identify where your organization is most exposed to fraud or deepfakes, then apply tools to that specific channel rather than trying to solve everything at once.Build deepfake and AI fraud awareness into your leadership agenda now. The risks are already here, and waiting to act puts your company and customers at risk.Quote of the Show:“I'm equal to every single person here because we're all just working to make...","thumbnail_url":"https://img.transistorcdn.com/_i5EPuGYYFp2bHR4XcuJ7-ysReSDO2duiik1rL79vjk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xY2Mz/MDFkOTMwNGU0ZTQ5/NDU4NjQwMTMxOTQx/NzcxOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}