{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Dive: Foundations for C-Store Sales Associates","title":"Product Knowledge - Frozen Foods & Dairy for Convenience Store Sales Associates","html":"","width":"100%","height":180,"duration":866,"description":"Dive from C-Store Center - Product Knowledge: Frozen Foods & Dairy for Convenience Store Sales AssociatesEpisode 45 Duration: 15 minutesJoin host Mike Hernandez as he transforms convenience store sales associates into product experts who confidently guide customers through frozen food and dairy selections. Learn comprehensive techniques for understanding product categories, mastering storage and quality indicators, communicating features and benefits effectively, dispelling nutrition myths, and implementing upselling and cross-selling strategies that enhance customer satisfaction while boosting sales through informed, personalized recommendations.Episode OverviewMaster essential product knowledge elements:Frozen food category understandingDairy product expertise developmentStorage and handling protocol masteryQuality indicator identificationNutritional benefit communicationFeature and benefit articulationUsage tip and meal idea provisionCustomer need assessment techniquesUpselling strategy implementationCross-selling opportunity recognitionFrozen Food Category UnderstandingLearn to implement:Product range recognitionFrozen vegetable knowledgeReady-to-eat meal expertiseDessert option familiarityBreakfast item understandingCategory distinction clarityConvenience CommunicationDevelop approaches for:Nutrition preservation explanationBusy customer targetingQuick meal solution promotionHealthy option highlightingTime-saving benefit emphasisLifestyle alignment demonstrationStorage and Handling MasteryMaster techniques for:Temperature requirement understandingQuality maintenance explanationSafety assurance communicationFlavor preservation methodsTexture retention protocolsCustomer education provisionQuality Indicator IdentificationCreate systems for:Freezer burn recognitionPackaging integrity assessmentIngredient list evaluationMinimal ingredient identificationClear packaging preferenceQuality product selectionDairy Product ExpertiseImplement strategies for:Basic staple...","thumbnail_url":"https://img.transistorcdn.com/zrZxScRcZFmn69MZIrXmmbPFetZsQRVzOB-QfZwX7Nk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNDUy/YTkzYmMxZWViMjRk/ODBlODViZjVjYTBh/MzNlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}