{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"IDTX Podcast","title":"Marketing Techniques for L&D and One Question Scenario Design","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/aeed9ee1\"></iframe>","width":"100%","height":180,"duration":1184,"description":"In this episode, Tom McDowall is joined by Bianca Bowman, Mike Taylor, and Christy Tucker for a practical preview of their upcoming sessions at IDTX Online 2026.Bianca and Mike share how to borrow useful marketing principles without turning your job into “content marketer plus everything else”, starting with content strategy, then moving into SURE content principles: Simple, Useful, Resonant, and Easy to skim.Christy breaks down a simple way to improve assessment quality quickly: one question mini scenarios that help people practise real decisions, even if your reality is still “slides plus a knowledge check”.To book tickets and see upcoming events, head over to the IDTX website.What this episode is aboutMaking L&D content more compelling and more useful, and making assessments better at testing judgment, not just recall.What you’ll take awayA simple way to think about content strategy before you build anything newHow the SURE approach helps you create content people will actually read and useWhy “easy to skim” is not dumbing down, it’s designing for real humansHow mini scenarios can upgrade assessments without needing new tools or approvalsSessions mentioned (IDTX Online 2026)Mini is More: Create One Question Scenarios for Better Assessment (Christy Tucker)19 February, 2:45pm UK timeFrom Zero to Hero: Marketing Techniques for Captivating L&D Content (Bianca Bowman and Mike Taylor)19 February, 4:35pm UK timeOne thing to try after listeningPick one existing learning asset or module and do just one upgrade:Run it through SURE (Simple, Useful, Resonant, Easy to skim), orTurn one knowledge check into a mini scenario that asks for a decision, then give feedback that teachesTicketsIDTX Online runs 18–19 February and is free to attend.For tickets and event details, head over to the IDTX website.","thumbnail_url":"https://img.transistorcdn.com/nvhLPuqMeKSbdMoWYIEO6BKPuz2stIJ6uIhHc2-OrRU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lM2Rm/YmYyOWUxZTcyNzJk/ZjdjMzQ0NzU0ZTYy/ZDVlZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}