{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#101 Celebrating 10 Years of Growth: Family, Foodservice, and Forging your Own Path with Soom's Amy Zitelman","html":"","width":"100%","height":180,"duration":3363,"description":"Making it to the 10 year mark as a food business is no small feat, and our friends at Soom Foods just passed their 10 year anniversary. Today we are joined by Soom’s CEO and co-founder, Amy Zitelman. Amy had just graduated from college when she and her sisters started Soom, and since then, her and her sister Jackie were on the Forbes 30 under 30 list, Soom has been featured by Forbes, Bon Appetit, and The New York Times, and they have grown into the trusted brand for tahini and tahini products. I met Amy at a Mental Health for Founders event that I hosted last year and was so impressed with her calm, steady wisdom, so I was so excited to share her insights with all of you in today’s conversation! Make sure to grab Soom products at your local Whole Foods and Sprouts and I’ve linked a great blog post in the show notes where Amy reflects further on 10 years at Soom.\nListen in today as Amy shares about:\nStarting Soom with her three sisters\nWhy Soom focused on the foodservice channel for the first eight years and what it was like to get started and grow the restaurant channel within foodservice\nLaunching nationally in Sprouts and Whole Foods in the past two years and how they prepared as a business\nThe process of rebranding to prep for retail\nHow Amy navigated having 3 children while growing Soom and her tips for growing a family and a startup at the same time\nWhat it’s look liked to grow Soom from a financial standpoint from a story that almost bankrupted the business to what it was like to raise outside funds for the first time in 2021\nHow Soom has used EOS, or the Entrepreneurial Operating System to scale their team and build an accountability chart\nAmy’s tips for staying grounded amidst everything\nAnd more!\nThis episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpg\nThis episode was sponsored by Kickfurther. Go to https://www.kickfurther.com/startupcpg\nEpisode Links:\nSoom website & IG @soomfoods\nAmy’s LinkedIn\n10 Years of Soom blog post...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}