{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Breaking Content","title":"The Process","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/af250919\"></iframe>","width":"100%","height":180,"duration":2112,"description":"The Method to the Madness – How Two Indie Creators Get Content Out Weekly\nBreaking Content Newsletter\nMatt Medeiros on X\nBrian Casel on X\n\nEver wondered how your favorite podcasters, YouTubers and writers produce content week after week? Get ready to go behind the scenes as Matt and Brian pull back the curtain on their personal processes for creating videos, podcast episodes, email newsletters and more.\n\nWhether you’re looking to start a podcast, grow a YouTube following, engage newsletter subscribers or simply organize your own content production workflow, you’ll discover tons of tactical takeaways in this insider view. From maximizing audience reach to crafting search-friendly videos and repurposing podcasts, Matt and Brian debate best practices for productivity, platform optimization and monetization approaches.\n\nWhy You Should Listen\nGet an inside look at how indie creators structure their content workflow\nLearn tactics for optimizing different content types and platforms\nDiscover how to maximize reach across niche professional vs broader audiences\nHear debates on best practices for repurposing podcasts into YouTube videos\nGain useful criteria for when YouTube Shorts do (and don’t) make sense\nPick up productivity tips for editing and publishing a high volume of content\nUnderstand monetization approaches from sponsorships to memberships and more\n\nKey Takeaways\nKeep membership revenue and community input central in your content model\nCraft 5-minute podcasts to capture micro-moments from broad audiences\nReserve long-form podcasts for niche professional listeners willing to go deeper\nLead with YouTube for discovery to expose your brand to new people\nDouble down on newsletters and podcasts to build relationships with your core audience\nStick to a strict niche on YouTube to rise above overly competitive topics\nAvoid haphazard repurposing or you’ll confuse the platform algorithms\nThink twice before investing time into YouTube Shorts\n\nWhether you’re looking to start...","thumbnail_url":"https://img.transistorcdn.com/E2QT8wAtW9hP-_S2ye2k8qivo4WJEvlFVlg_lYoR9N8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ3NTE1LzE3MDE4/MDE0MzAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}