{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Attention Shift","title":"The Indie Media Playbook: Eric Newcomer on Trust, Transparency, and the Business of Being Feisty","html":"","width":"100%","height":180,"duration":3295,"description":"What happens when a journalist ditches the newsroom and builds one of Substack’s most influential publications from scratch? In this episode, we talked to Eric Newcomer—former Bloomberg reporter and founder of Newcomer—about going independent, building trust in the chaos of modern media, and what it means to be both the reporter and the brand.\nEric opened up about his transition from legacy media to solo operator, how the pandemic shaped the new media wave, and why insider-first reporting resonates so deeply in Silicon Valley. We dug into the power of showing your work, why being “radically transparent” has helped him stand out, and what comms pros can learn from the indie creator model.\n\nWe also got into it on:\nWhy the loudest VC voices don’t reflect the whole industry\nThe changing expectations of tech audiences\nThe evolution of AI tools—and why agents are the next big story\nWhat happens when media brands become people\nWhy Chamath Palihapitiya is a case study in attention-grabbing grift\nIf you’re in comms and navigating how to earn trust, build reputation, or simply get your message through the noise, this one’s a must-listen.\n\nAbout Eric Newcomer\n\nEric Newcomer is a journalist, podcaster, and founder of Newcomer, a Substack newsletter and events business focused on the startup and venture capital world. Previously a tech reporter for Bloomberg, Eric went solo in 2020 and quickly grew Newcomer into a go-to source for insiders across Silicon Valley and beyond. He’s known for sharp reporting, transparent business updates, and his ability to cover the tech elite without getting cozy.\nEric lives in New York and frequently covers VC from the inside out, hosts events in major tech hubs, and has a healthy obsession with the next wave of AI.\n\n\n\nResources discussed in this episode:\nThe Skimm\nTikTok Creator Fund\nMeta Creator Tools\nJessica Yellin - News Not Noise\nDelve \nMikeWorldWide\nNewcomer on Substack\nGeneral Catalyst\nThe Information\nCursor\nCodium (now Qodo)\nDevin ...","thumbnail_url":"https://img.transistorcdn.com/42ITGogtihaEoDJ8il2dbJzuzQlkLSve0qAaibfyIaM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80ZTJh/NzUwMDRhZTU4MDI1/OWRmODlhM2VhNzc5/ZjM3NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}