{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Afternoon Shift","title":"He had a thriving marketing business in high school, then skipped college and built a content agency for pro athletes and top brands","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/af5266bd\"></iframe>","width":"100%","height":180,"duration":4381,"description":"He had a full client roster, was running paid media campaigns, and building lead gen systems before he could legally vote.\n\nAaron Wagenheim had already lived two distinct career chapters before most of us had even picked a major. \nFirst came digital marketing. \nThen came the pivot: helping high school athletes build personal brands before NIL had fully entered the mainstream.\n\nThat decision, and a relationship-first approach, shaped everything that followed.\n\nAaron chose to skip college and double down on what was already working. \nNow in his early twenties, he leads BYAWAGS Media, a content agency serving national brands, professional athletes, and local businesses. \nHe's worked with top brands including GilletteLabs, Dave’s Hot Chicken, Timberland, Stanley, Slate Milk, Raising Cane’s, CVS, 7/11, and RedBull.\n\nWhen we met at a startup event in Boston, I was struck by Aaron’s clarity and mindset.\nWhile The Afternoon Shift is focused on mid-career and leadership, understanding how early career marketers and entpreneruers see the game right now is instructive. \nEspecially for those of us navigating what’s next.\n\nIn this episode, we cover:\nBalancing preparation and posting\nThe production-value paradox of personal content\nWorking with athletes in the NIL era\nWhy companies should support internal creators\nThe evolution of influencer marketing\nCreativity, ego, and the curse of the marketer\n\nThanks for being here.\nLet's make career more of a team sport.\n\n----------------------------------------\n\nConnect with Aaron on LinkedIn & Instagram\n\n-----------------------\n\nLearn more about The Afternoon Shift and sign up for our free newsletter. (theafternoonshift.com)\n\nHost: Brady Sadler\n\nLet's connect on LinkedIn\n\nShow Art: Kyle Mosher","thumbnail_url":"https://img.transistorcdn.com/bksqgY6sjX_FsZJ6XkbWgKT7MT-J2T52zFUrS1WBXDs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zOTU3/NzA0MzRlNjFlMWFk/MzdlMGFmZTAxNzA3/OWEyZS5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}