{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Loan Officer Leadership","title":"501. How Do I Talk to Buyers When They Say Rates Are Too High?","html":"","width":"100%","height":180,"duration":581,"description":"When buyers say, “I’m waiting for rates to come down,” most loan officers respond with opinions.\nThe problem? Buyers need clarity, not persuasion.\nIn this episode, Steve shares how to shift the conversation from feelings to facts and help buyers make confident decisions based on math, not headlines. You'll learn how to handle rate objections, explain the real cost of waiting, and create a clear plan that helps buyers move forward.\nYou'll learn:Why “I’ll wait for rates to drop” is usually a lack-of-information problem How to use the Clear Mortgage Plan framework Why waiting can cost more than today's rate How a refinance strategy can create confidence If you want the system behind this conversation, join the movement at loanofficerleadership.com. The 5-Day Predictable Producer Challenge starts with knowing your buyer’s number, not the rate.\nDay 2, Know Your Number, starts with the buyer’s math, not the market’s. Once they know their number, the rate becomes context... not a wall.","thumbnail_url":"https://img.transistorcdn.com/OcYtTQWbslGhRlQRUArcHJfHZMpc_AW__ywGtapcs3E/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMjI0/OTAzOWMzOGE4OWEw/ODk5YmI1NDJiYWM3/MmM4Ni5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}