{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"iGaming Daily","title":"Ep 707: Is Sports Data Alone No Longer Enough? Inside Genius Sports’ Legend Bet","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/af60c694\"></iframe>","width":"100%","height":180,"duration":1365,"description":"In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and iGaming Expert Editor Joe Streeter as the trio discuss Genius Sports’ shock acquisition of Legend, and what it reveals about the future of sportstech, media ownership, and data-driven betting ecosystems.Tune in to today’s episode to find out:Why Genius Sports’ acquisition of Legend could mark a turning point for the sportstech and sports betting data marketWhat the shift toward combining media, audience, and data means for traditional sports data licensing modelsHow valuable owned media audiences have become as rights costs continue to riseWhether media ownership now offers a safer long-term strategy than exclusive data dealsHow this move could reshape competition, partnerships, and operator planning around major global sporting eventsHost: Fernando NoodtGuests: Ted Menmuir & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.","thumbnail_url":"https://img.transistorcdn.com/cZ2FwM6s_9DEPwGCh6wV21TnqVO3P8VncmqH-PvKfjw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84M2U5/ODUxNDE4MDFjYTZm/Njc4OTFlMmJiNmRl/NGMzMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}