{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Dear Frannie: Franchise Growth, Leadership and Scaling Advice","title":"Dear Frannie | I'm Ready to Grow Franchise Sales — Where Do I Actually Start?","html":"","width":"100%","height":180,"duration":1564,"description":"You're ready to grow your franchise — so where do you actually start? In this episode of Dear Frannie, Katherine LeBlanc and James Vitrano tackle the question every emerging franchisor is asking: where do I start my franchise development process, especially when budgets are tight?\nTheir answer is the one most brands skip: start inside your own four walls. Before you spend a dollar on external lead generation, your fans, employees, and customers are your warmest and most likely franchisees. Katherine and James unpack why \"marketing is momentum,\" why cheap external leads are often the most expensive path, why passive income is a dangerous sales pitch, and why growing slow is a feature, not a failure.\nWhether you're an emerging brand launching franchising or a seasoned operator over-indexed on external spend, this episode will change where you put your next dollar.\nKatherine LeBlanc is a franchise growth and marketing advisor and founder of Apollo CMO, helping brands build franchise sales programs that convert. Reach her at katherine@apollocmo.com.\nAbout the hosts: Katherine LeBlanc and James Vitrano have spent a combined 40+ years in the trenches of franchising — across marketing, operations, legal, and franchise development. They've sat in the rooms where the hard calls get made, and they share what they've seen work and what they've watched blow up.\n🌐 apollocmo.com\n ▶️ @KatherineLeBlanc_Franchise on YouTube\n 🔗 linkedin.com/in/katherineleblanc\n 📩 katherine@apollocmo.com","thumbnail_url":"https://img.transistorcdn.com/_iR-69bgDAcjWbHcJBsks4UHMcbXoxMW9mgRiHmnhWk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NGJj/ZjZmMTAxZDU1Yjky/MTQwM2VlMmI0ZjEw/ZTY1Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}