{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"B2B Marketers Are Under Pressure and the C-Suite Needs to Pay Attention","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/afb938e8\"></iframe>","width":"100%","height":180,"duration":1308,"description":"Kathy Floam-Greenspan, founder of Palm Marketing, shares insights from her recent survey on B2B marketing challenges, the impact of AI, and strategies for maintaining focus in a rapidly changing environment.TakeawaysExpectations are outpacing staffing and budgets in B2B marketing.Only 29% of marketers are confident in proving ROI with current tools.AI impacts strategy but is not a magic solution; human touch remains essential.Maintaining focus and a quarterly plan is key to marketing success.The full \"Marketing Under Pressure\" report is available for download athttps://pomagency.com/marketing-under-pressure-b2b-leaders/Learn more at https://pomagency.comChapters00:00 Introduction to Cathy Floan-Greenspan and Palm Marketing02:45 The Evolution of B2B Marketing and Survey Insights05:30 Challenges in B2B Marketing: Resource Gaps and ROI08:03 The Role of AI in Marketing Strategies10:57 The Importance of Focus in Marketing13:45 Navigating Change in B2B Leadership16:29 The Wake-Up Call for C-Suite Executives19:06 Final Thoughts and Resources for Marketers","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}