{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: Restaurant Tactics, Tools, & Strategies","title":"Public Relations Masterclass: Jeff Smith & Jill Sandin of JS2 PR","html":"","width":"100%","height":180,"duration":1403,"description":"Storytelling is central to the restaurant experience and, what guests love most whether they realize it or not, is the story we're telling within the four walls of our restaurants. But how does that story translate outside of those 4 walls and what stories should we be telling post-pandemic. We cover all of that and much more on today's show with Jeff Smith and Jill Sandin of JS2 in Los Angeles, one of the premier hospitality public relations firms repping everyone from Starbucks to famed restaurant Juniper and Ivy. \nClick to sign up for our weekly newsletter.\nClick here to book time on my personal calendar.\nClick here to download our Restaurant Recovery Guide.\nWant to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.\nSHOW NOTES\n\n The secrets to success in the restaurant business\nUnderstanding who we are in the market place\nHaving a deeply interesting story to tell\nNot being all things to all people\nWe must understand the connection between food, service, excitement and experience\nSolid business practices and managing the P&L\nFood is deeply personal\nFood memories drive our relationship with restaurants\nClient USP is the basis of great PR\nThey do a branding exercise to understand the core essence of the restaurant\nFinding the tiny stories and a-ha moments that make the restaurant unique\nPR is very competitive\nThe media is demanding and jaded\nLA is saturated with great food stories and food personalities\nStanding out in the crowd\nFind the one story that gets heads nodding or touches the heart\nFollow the love/passion and you will find the story\nCovid19 aftermath is like 9/11\nJS2 PR started 3 weeks before 9/11\nWe are all in it together\nThe world is in mourning\nWe must communicate in a delicate way\nCommunicating during a crisis\nSkillful storytelling is key\nWe must be respectful and authentic\nStay away from icky...","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}