{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: The Voice of the Restaurant Industry Revolution","title":"Public Relations Masterclass: Jeff Smith & Jill Sandin of JS2 PR","html":"","width":"100%","height":180,"duration":1403,"description":"Storytelling is central to the restaurant experience and, what guests love most whether they realize it or not, is the story we're telling within the four walls of our restaurants. But how does that story translate outside of those 4 walls and what stories should we be telling post-pandemic. We cover all of that and much more on today's show with Jeff Smith and Jill Sandin of JS2 in Los Angeles, one of the premier hospitality public relations firms repping everyone from Starbucks to famed restaurant Juniper and Ivy. \nClick to sign up for our weekly newsletter.\nClick here to book time on my personal calendar.\nClick here to download our Restaurant Recovery Guide.\nWant to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.\nSHOW NOTES\n\n The secrets to success in the restaurant business\n Understanding who we are in the market place\n Having a deeply interesting story to tell\n Not being all things to all people\n We must understand the connection between food, service, excitement and experience\n Solid business practices and managing the P&L\n Food is deeply personal\n Food memories drive our relationship with restaurants\n Client USP is the basis of great PR\n They do a branding exercise to understand the core essence of the restaurant\n Finding the tiny stories and a-ha moments that make the restaurant unique\n PR is very competitive\n The media is demanding and jaded\n LA is saturated with great food stories and food personalities\n Standing out in the crowd\n Find the one story that gets heads nodding or touches the heart\n Follow the love/passion and you will find the story\n Covid19 aftermath is like 9/11\n JS2 PR started 3 weeks before 9/11\n We are all in it together\n The world is in mourning\n We must communicate in a delicate way\n Communicating during a crisis\n Skillful storytelling is key\n We must be...","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}