{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Loan Officer Leadership","title":"504. Why Aren't You Asking for the Business?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/afce4107\"></iframe>","width":"100%","height":180,"duration":304,"description":"One simple question can change your production.\nIn this episode, Steve shares why so many loan officers do the hard work of making calls, building relationships, and serving clients... only to miss the opportunity that matters most: actually asking for the business.\nYou'll learn how to naturally ask for referrals, why every conversation should have a clear call to action, and a simple way to track whether you're consistently making the ask. Small changes in this one habit can lead to a dramatic increase in closings without adding more leads. ","thumbnail_url":"https://img.transistorcdn.com/OcYtTQWbslGhRlQRUArcHJfHZMpc_AW__ywGtapcs3E/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMjI0/OTAzOWMzOGE4OWEw/ODk5YmI1NDJiYWM3/MmM4Ni5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}