{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Padel Smash TV","title":"The Untold Story of Varlion’s Rise, Fall, and Rise Again","html":"","width":"100%","height":180,"duration":1775,"description":"In this episode of Padel Smash TV, we sit down with Felix Regalia, CEO and Founder of Varlion, one of the most iconic brands in padel history.\nFelix shares the incredible story behind how Varlion started in Argentina in 1993, how the brand became a market leader through product innovation, and what happened during a difficult period of instability that forced the company to rebuild. He opens up about relaunching the brand, redesigning the collection, and building what he calls the next phase of Varlion’s legacy.\nWe also dive into why Felix believes the U.S. padel market today is similar to Spain in 1999, why he plans to personally lead Varlion’s expansion in America, and how the brand wants to win through product quality, hands-on education, key accounts, and direct market development.\nOn top of that, Felix talks about Varlion’s innovation mindset, new collections, expansion into pickleball, and the long-term goal of transferring decades of padel knowledge into other racket sports.\nIf you follow the business of padel, racket innovation, and the future of the U.S. market, this is a conversation you don’t want to miss.\nTopics covered:\n00:00 Intro\n00:35 Meet Felix Regalia\n00:51 How Varlion Started in Argentina\n01:44 Early innovation and growth\n02:10 Becoming a leader in padel\n02:23 What went wrong for Varlion\n04:04 Restructuring the business\n05:08 Major internal fraud and setbacks\n06:54 Restarting from zero\n07:03 The Varlion Legacy relaunch\n07:22 Expansion into pickleball and beyond\n08:35 Strategy for the U.S. market\n09:05 Why product testing drives loyalty\n09:33 Felix moving to the U.S.\n10:14 Why America feels like Spain in 1999\n10:52 Building the American team\n11:16 Winning through education and market presence","thumbnail_url":"https://img.transistorcdn.com/JOk-EwdfqgzaVshF_OgbTMMY2U8dRuhT3cW7WZG3450/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NDUz/OTczZmQ1YzYyMmRh/MzRiMDE0ODU2MWU4/MTM1OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}