{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Mads Singers Management Podcast ","title":"MSMP 74: Ryan Stewart on People Scaling","html":"","width":"100%","height":180,"duration":2152,"description":"While technology is an important part of scaling any business, without the right people, that scaling will never be successful.  This is a deeply held belief of my guest for today’s episode of the Mads Singers Management Podcast, Ryan Stewart.  Ryan, like many entrepreneurs I know (myself included), doesn’t limit himself to one business.  But he has smartly ensured that all three play in the same space: Webris, a digital marketing agency focused on SEO for B2B SaaS, The Blueprint Training, to train people to be better SEOs, as well as a software company that helps companies automate their marketing.\nWhile Ryan has been in the marketing space for a decade now, he originally started as a consultant for Deloitte before discovering this thing called “internet marketing.”  Soon enough he was building his own websites, wordpress plugins, and even a digital marketing agency, all of which he has sold at one time or another.\nRight away I asked him how he managed to keep all these businesses running smoothly, and he quickly answered: people and processes.  He firmly believes that the only thing that stops businesses from growing quickly is having the right people in place.  I couldn’t really disagree with him.  People are everything to a scaling business.  \nAs for where to find those people, Ryan really likes using LinkedIn not only because he can learn a lot about a potential hire there, but also see what their activity level is like and learn more about them through what they are commenting and sharing.  He has an interesting recruiting process in which he puts final candidates through a paid trial in order to assess them in a “real world” environment.  Not everyone goes for it, but that’s one more part of the screening process that gets him to the right candidate.\nAs for what could differentiate an SEO agency from the competition, Ryan focused on customer service and EQ.  “Customers have differing levels of what it is SEO ‘does’ exactly, so you need to know what level...","thumbnail_url":"https://img.transistorcdn.com/uenPn4-fphTH0ovjyLFj05YKzb_-C0rJoiBUiqV16UA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMxOTAvMTY3MzE5/MTQ0Mi1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}