{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Unchecked-In Podcast","title":"Speckled Hen Inn's Heather Shannon on Why Creating a Niche Beats Competing on Features","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/afeb903a\"></iframe>","width":"100%","height":180,"duration":1399,"description":"Heather Shannon runs Speckled Hen Inn with a pricing strategy that contradicts what most revenue management systems recommend: she ignores competitor rates completely. After nine years of building a working farm operation with 35+ organic crops integrated into daily service, her approach centers on creating experiences competitors can't replicate—guests return years later naming the specific lambs they bottle-fed, not comparing room rates. Her operational framework came from expensive failure...","thumbnail_url":"https://img.transistorcdn.com/yf4O7zpPiSdQWyqw7a6NI7uqu1ocb6Jg5lKLgAddFW0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNzM2/MjZkZmNmM2ZiNDc0/NzBkMDFhNTMxMDUz/ZDgwMi5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}