{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"11 Minutes with Octane11: a B2B Marketing Mini-Podcast","title":"Episode 17: Sanjay Vasdev (LinkedIn, Facebook, MSFT, Conversant) on ROI, Personalization & Measurement Maturity","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/aff9787c\"></iframe>","width":"100%","height":180,"duration":955,"description":"In this episode of '11 minutes with Octane11,' hosts Dan Rosenberg and Stephany Lang talk with LinkedIn’s Sanjay Vasudev, a digital advertising and marketing expert with over 20 years of experience. They discuss challenges and solutions in B2B marketing, the role of data-driven approaches and AI in targeting, sales and marketing alignment, as well as Octane11’s recent LinkedIn integration. Sanjay also shares a recent personal win and LinkedIn’s Measurement Maturity Index. \n00:32 Guest Introduction: Sanjay Vasudev01:39 Sanjay's Career Journey03:56 Challenges in B2B Marketing07:05 Top Tips and Tools for ABM11:26 Personal Insights and Wins12:24 LinkedIn’s Measurement Maturity Index14:21 Conclusion and Key Takeaways","thumbnail_url":"https://img.transistorcdn.com/NhC1wh2AVMPV227BSTJsRDezpLDmNKrYjMH-TaVhyYw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ2NzgyLzE2OTk2/NDQ4NzYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}