{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Negotiation","title":"Zak Dychtwald, Part 2 | China's Youth - A Restless Generation Changing The World","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b017c618\"></iframe>","width":"100%","height":180,"duration":2503,"description":"Welcome back to another episode of The Negotiation, part 2 of our conversation with Zak Dychtwald, Founder and CEO of Young China Group, a think tank and consultancy with a focus on the emerging influence of China’s millennial generation on the marketplace, workplace, and international politics. We discuss how brands can be successful among the millennial and Gen-Z cohort; the major events that have shaped China's millennials; the prevalence of conspicuous consumption in the life of the average 25 to 30-year-old in China; the makeup of a \"good brand\" in China today; and whether millennials in China are environmentally conscious and their focus on diversity, equity and inclusion. Enjoy!","thumbnail_url":"https://img.transistorcdn.com/Wu4cbW0ERIV50FkYdsWDJCdAyxrlLfITgs8OoPtJoMU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM2MzUvMTU2NzEy/MDA2NC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}