{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection","title":"Why Most Black Friday Customers Never Buy Again (And 3 Moves to Fix It Now)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b0205ff8\"></iframe>","width":"100%","height":180,"duration":1210,"description":"Most Black Friday customers never buy again, so here's what Shopify brands can still set up before November 27 to win the second order.\nIn this solo episode, Steve Hutt, former Senior Merchant Success Manager at Shopify, breaks down:\nWhy the 90 days after Black Friday decide your retention, and the February 25 date to circle now\nA 10 minute Shopify Flow tag that makes your BFCM cohort measurable in Q1\nWhy first-time buyers need their own path, plus the day 0, 3, 14 and 45 touchpoints\nWhether you're doing $10K months or $1M months, these are three moves you can set up this week.\n📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-498/\nConnect with us:\n🐦 Twitter: https://twitter.com/stevenhutt/\n💼 LinkedIn: https://www.linkedin.com/in/shutt/\n📘 Facebook: https://www.facebook.com/thrivingwithshopify/ ","thumbnail_url":"https://img.transistorcdn.com/I-QQyQ5TKnW3wfmmRKglIgosnaZeeBTQ2jrhTvu6rIc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZDA0/NDc5ZDNjYTRjZDE4/OWRmYjhkYzhjZmJl/YzVkYS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}