{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Roofing Podcast: Hook Better Leads","title":"Why Most Home Service Companies Get Stuck at $3M","html":"","width":"100%","height":180,"duration":2787,"description":"Guest: Tom and Karen Belko — Owners, Vector Services\nGuest Links: Website: https://callvector.com\nHow this HVAC and plumbing company went from $3M to over $10M in two years. Three moves did it.\nTom and Karen run Vector Services in the Twin Cities doing HVAC, plumbing, electrical, and drains. In 2023 they were nine employees running white vans out of their houses. Now they're pushing $12.5 million and hiring a sales director. They break down the three moves that got them there: going deep on Service Titan instead of treating a CRM like a bolt-on (2:38), the Kick Charge rebrand with Dan Antonelli that put their wraps all over the metro (18:44), and hiring people smarter than them and actually getting out of the way (19:54).\nYou'll learn:\nHow to get technicians to actually adopt new software\nThe follow-up dashboard and daily report that holds salespeople accountable\nWhy your CRM setup IS your business process, not an add-on\nThe difference between a high performing salesperson and a real sales leader (25:06)\nWhy family owned beats PE-backed when you're recruiting\nThe yard sign and wrapped bus strategy for cities that ban billboards","thumbnail_url":"https://img.transistorcdn.com/7Q2Ku6oCjCt44xDd04_cDKiLPj9KU_zh0jj9IT5Vv2w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkwNDMvMTYzNjkw/NjY2Ni1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}