{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HUNGRY.","title":"The Truth Behind Exiting Your Brand For Millions - 22 Lessons from Fuel10k Founder","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b04341b3\"></iframe>","width":"100%","height":180,"duration":7301,"description":"Barney believed a £50 million pound deal was on the table… but he was nervous.\nThe year before he’d been stung.\nStung sharp. Like vinegar and scratched in a paper cut.\nBarney got so close. Breathtakingly close. Frustratingly close.\nFuel10k’s Dream Exit.\nBig Poppa Dough. Life-changing coin.\nFell through,last minute.\nSnatching defeat from the jaws of victory.\nThis time, Barney was serious.\nA balmy Spring evening. Italian restaurant. Belgravia.\nOver seafood spaghetti and red wine\nBarney looked deep into the white of his eyes.\nUnflinchingly, Barney said\n“Are Premier serious this time?”\nThis timePremier were.\nOctober 2024, Barney got the big exit.\nFounders,\nNavigating the “exit” is perturbingly discombobulating\nThe 2D map never predicts the 3D terrain\nBarney and I dive deep into nuances of the 3D exit terrain\nIt’s Easier Than You Think To Exit Your Brand For Millions - Fuel10k Founder\n\nON THE MENU:\nWhy premier foods almost pulled out of the deal? 95% of deals fall through\nIt’s ain’t a deal, till the second deal is done, It ain’t a thing until it’s a thing\nPlan A vs Plan Bcarry on building the business\nThinking about exit will disrupt the karma in your business\n10 million revenueStrong EBITDAHow do private equity 3x your business\nRetrospective strategising is dangerous\nWhy will this person buy your business? Didn’t have a breakfast range, protein lasting trend\nDo One Thing Well. Why Fuel10K owned breakfast first, then stretched to morning\nLanguage is the biggest barrier to communication\nPersonalities: people buy from people\nFailure Porn vs Mistake Porn:\nSkunk Works: small companies and can move fast\nWhy would someone buy your brand?\nHow much would this business multiply for?\nDo research on your buyer\nTwo characters into the same meeting\nInnocent: codify your values + Codify your values, very, very tightly\nPeople vs Perspective\nBecome big one to one buyer: One occasion in the morning, you’re going to dilute somewhere\nTidy yourself up as business to get a massive exit\n2D...","thumbnail_url":"https://img.transistorcdn.com/gxmV4UzMdxQXxd72h-fgEanMz6IG37j1u683zTmU0ac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZGI4/Y2FkNjcwNmEwMDNm/YWUwOTcyZTM0YzYw/YWU3My5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}