{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How To Use Humor In Your Marketing To Stand Out And Get More Sales","html":"","width":"100%","height":180,"duration":3403,"description":"Not everyone is naturally funny, but every business can make an impactful change to their marketing strategy by infusing humor. Allie LeFevere joins the show today to discuss how to create an endearing audience by making them laugh.\nAllie is the co-founder of the humor marketing agency, Obedient, and co-host of the podcast, Fangasm. Allie shares her story of how she created Obedient and why companies should consider avoiding a “water-downed” campaign that appeals to the masses and start to create compelling memorable marketing campaigns.\nTopics covered:\nWhy many companies’ campaigns often come off as bland and unmemorable\nThe common traits that Allie’s clients all share\nWhy making customers smile and laugh will make them endear your company\nThe steps a company must take to start using humor in their marketing\nHow to use adrenaline to make sure your customers connect with your brand\nThe type of research Obedient Agency uses before creating a campaign for their clients\nThe three things Allie does with each client to make sure they work together as partners\nHow to find a company’s “hook” for customers\nDeveloping a brand’s personality\nHow Allie figured out she could create an agency to help bring humor to marketing\nResources mentioned:\nAllie’s Website\nObedient Agency\nFangasm Podcast\n26 Types of Brand Positioning\nRichard Shotton Podcast\nSlack\nBasecamp\nMyers Briggs Test\nThe Enneagram Test\nKolbe Test\nChallenge Category Conventions in 7 Steps (+ Examples)","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}