{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"5 ways to be a more sustainable florist","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b0970382\"></iframe>","width":"100%","height":180,"duration":749,"description":"Welcome flower friends to another episode of the Floral Hustle Podcast!\nThis week's mini-episode focuses on the hot topic of sustainability in floristry.\nJen shares personal experiences and the impact of unsustainable practices on florists' health.\n\nSegment 1: The Need for Sustainability:\n\nDiscussion on the growing importance of sustainability in the floral industry.\nMention of strange weather patterns and personal experiences with environmental changes.\nReflection on the negative effects of pesticides and chemicals in traditional floristry materials.\n\nSegment 2: Five Ways to Be a Sustainable Florist:\n\nFoam Alternatives:Introduction to \"FIBRE floral,\" a volcanic ash-based product from Oasis as an alternative to floral foam.\nDiscussion on its benefits and challenges, emphasizing its use for sustainable designs.\nFlower Recycling Programs:Highlighting the importance of not discarding flowers after events.\nPersonal involvement with \"Bluebirds and Blooms\" and similar organizations that recycle flowers for nursing homes and hospice units.\nLocally Grown Flowers:Emphasis on the environmental impact of shipping flowers globally.\nAdvantages of using locally grown flowers, including reduced carbon footprint and less plastic waste.\nContainer Reuse:Jen's strategy for curating collections of rental items for weddings.\nDiscussion on lowering environmental impact by reusing containers, reducing plastic usage, and saving costs.\nComposting:Overview of the city's yard waste program for composting.\nPersonal experience with composting soft stems and other materials, contributing to eco-friendly practices.\n\nConclusion:\n\nEncouragement to adopt sustainable practices gradually rather than an all-or-nothing approach.\nIntroduction to a free guide available on [Website: thefloralhustle.com/gogreen ].\nInspiring florists to make a positive impact on the environment and the industry.","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}