{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Hard to Market","title":"Unlocking Hard-to-Market Success: Garrett Hammonds' Digital Marketing Triumphs","html":"","width":"100%","height":180,"duration":1424,"description":"Dive into the marketing mind of Garrett Hammonds! From teacher aspirations to a marketing maestro, Garrett unravels his journey and spills secrets about standing out in digital marketing. Discover B2B success, conference ROI, and crafting relationships that convert. Get your notepads ready!Here are a few topics we’ll discuss on this episode of Hard to Market Podcast.From teaching to marketing guru.Niche focus in digital marketing.ROI tracking in corporate events.Relationship building in B2B.Tools & insights for marketing success.Resources:Nomadic Marketing + SoftwarePodcast ChefConnect with Garrett Hammonds:LinkedInConnect with our host, Brian Mattocks:LinkedInEmailQuotables:08:38 - We didn't need something as large scale like a Salesforce or you know, a larger plan on something like a HubSpot. So ActiveCampaign helps us be able to automate what we need to keep people flowing through the pipeline. And that's where we keep up with the lifetime value as well. Other things that we use as tracking measures, we do use Zoom Info as a tool. So we know if companies that we have been keeping up with have visited our website, connects up perfect to GA IV and actually passes those parameters into the reports that we can have there. And then we also use Mixpanel. That one's gonna be just kind of a secondary backup to some of our other tracking. So if something ever goes down, we have mixed panel that can, you know, kind of act as a act as another system to pull in.11:47 -  Being a digital marketing agency, we have some different ways in which, you know, we've pulled in clients through free Google Ads audits and you know, there's all kinds of different pathways that we employ. But I think at the heart of all of that, even when looking at any kind of digital piece, it's always gonna need to come back to a core objective of how can I connect with these businesses, these business owners, the people, the humans on the other side, and really listen to the needs that they have and...","thumbnail_url":"https://img.transistorcdn.com/2mtZGaM87wPDKE73NSAab8UgvrmYb4K33xdDbLuKuT0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI1ODk5LzE2ODY4/MzU0NTUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}