{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Measure Pod","title":"#29 Can you track offline marketing in GA?","html":"","width":"100%","height":180,"duration":1665,"description":"This week Dan and Dara discuss the intricacies of measuring offline marketing activities in Google Analytics. What the various methods of doing are, and what to look out for when analysing the performance of the offline channels.\r\nCheck out Simo Ahava's post on the best practice (and recommended) Custom Dimensions you should set up in Universal Analytics asap - https://bit.ly/3sEwNPI.\r\nHere a nice picture of a happy red car :) - https://bit.ly/3hCNJzY.\r\nCheck out Dan's new blog Danalaytics and sign up the the mailing list to get his new posts as soon as they are published - https://bit.ly/3CbhBga. \r\nIn other news, Dan gets blogging and Dara goes classical!\r\nCheck out on LinkedIn:\r\n- Dan - https://bit.ly/3JQKHEb.\r\n- Dara - https://bit.ly/3vzV0bO.\r\n- Measurelab - https://bit.ly/3Ka513y.\r\nPlease leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.\r\nFull show notes and transcript over at https://bit.ly/3hzjd9V.\r\nThe post #29 Can you track offline marketing in GA? appeared first on Measurelab.","thumbnail_url":"https://img.transistorcdn.com/MNg0Rb63fATccdjqg1qk-3qBAv_bsbW8YuHRHc46oKk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZThm/ZDQ5OThjM2I4NGFj/OTEyNzVmNjRkYzA0/YWZiMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}