{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Franchise Spotlight with Katherine LeBlanc","title":"How Kathy George Outpaced the Industry | President, Spherion Staffing & Recruiting","html":"","width":"100%","height":180,"duration":1667,"description":"Kathy George, President of Spherion Staffing and Recruiting, joins Katherine LeBlanc at IFA to talk about the leadership framework that helped an 80-year-old staffing franchise outpace its competitors and its parent company in a year the industry was forecasted to contract.\nKathy walks through the 20 Mile March - the collective two-year goal structure she set the night before getting on stage at national convention - and the weekly, monthly, and quarterly communication stack that turned a shared goal into franchisee-to-franchisee accountability. She also gets candid about radical transparency as a real operating principle, the succession challenge building inside multi-generational franchise systems, and why she's had to say no to protect the brand she stewards.\nIf you lead a franchise brand and the gap between what HQ knows and what franchisees feel is wider than you'd like - this one is for you.","thumbnail_url":"https://img.transistorcdn.com/rqCxo6LG_Iks0WXo6_ITwnSbJhT7oeTq-vZkhx8D2eQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYjQ3/ZGJkNDZkNTJlMWYx/ODkzMjdjZGE4OGI4/YmI1ZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}