{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Social Media Advertising and Nonprofit Work with B Squared Media’s Brooke Sellas","html":"","width":"100%","height":180,"duration":1916,"description":"This episode, B Squared Media’s Founder and CEO, Brooke Sellas, talks about different scheduling and automation tools, how these can be used to improve productivity, and the different ways you can streamline the hiring and onboarding process.Brooke Sellas is an entrepreneur, digital customer experience consultant, and CEO and Founder of B Squared Media, where she spends most of her time working on sales and marketing. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:.Tools that help with scheduling and automation.How smart automation tools can save time and increase productivity.The danger of scope creeps and how to avoid it.Hot to build trust with customers using social media content.Why behind-the-scenes content is always the top-performing content, no matter the industry.The type of person that makes a good guest.Resources:B Squared MediaTeenage Wastebrand: How Your Brand Can Stop Struggling and Start ScalingDevNoodleConnecting with Brooke Sellas:LinkedInTwitterConnecting with the Josh Hoffman:LinkedInQuotables:06:34 – “I don't want to do automation to the point where personalization goes away, but I do use a lot of automation to help get my message out as people want to connect with me or want to buy the book or want to download something that we offer or sign up for our newsletter. So I always say in my emails that are automated, Hey, this really is me and I read and respond to every comment. So if you want to reply and ask a question, book a call, whatever it is, I will read it and I will reply. And so I think that kind of helps soften the fact that yes, everybody's getting this automated email, but it truly is me and I truly do respond.”11:18 – “As a business owner, what I've learned, one of the biggest and best pieces of advice I could give is in your agreements, make sure that your scope of work is crystal clear about what you will and what you will not do. And that way if somebody tries to do something that's...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}