{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"Ep 270: Make Your Meta Ads PROFITABLE (with Kwadwo Sampany-Kessie of The Art of Online Business)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b0dba65a\"></iframe>","width":"100%","height":180,"duration":2573,"description":"In this episode, I’m diving into the world of Meta ads including Facebook and Instagram ads with Meta ads strategist Kwadwo Sampany-Kessie. Kwadwo has a unique approach to running ads focusing not just on individual campaigns but on optimizing entire funnels and business strategies for long-term success.\n\nWe’ll talk about how he got into this field, the biggest mistakes advertisers make, and his Olympic Gold Framework for maximizing ad performance. Plus we’ll cover current trends, the key metrics you need to understand, and how to know when it’s time to hire an ads manager versus running ads yourself.\n\nIf you want to make your ads more profitable and scalable this episode is packed with insights you won’t want to miss!\nListen to the full episode to hear:\nThe biggest mistakes people make when running Meta ads\nKwadwo’s Olympic Gold Framework for optimizing ad performance\nKey metrics to track for more profitable and scalable ads\nHow to decide whether to hire an ads manager or run ads yourself\n\nFREE Resources to Grow Your Online Business:\nThe 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method\nLearn more about Kwadwo: https://theartofonlinebusiness.com/\n\nWork with Gillian Perkins:\nApply for $100K Mastermind: https://gillianperkins.com/100k-mastermind \nGet your online biz started with Startup Society: https://startupsociety.com \nLearn more about Gillian: https://gillianperkins.com \nInstagram: @GillianZPerkins","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}