{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"upside","title":"Rootine // Personalized daily health using DNA, blood levels, and lifestyle data [UP076]","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b0f064c6\"></iframe>","width":"100%","height":180,"duration":3671,"description":"Interview begins: 6:52\r\nDebrief: 44:32\r\n\r\nRachel Sanders is the co-founder and CEO of Rootine.\r\n\r\nRootine was founded in Nashville, Tennessee, in 2018 and creates custom daily vitamins based on your DNA, lifestyle, and blood level data.\r\n\r\nFollow Rachel Sanders: https://www.linkedin.com/in/rachel-soper-sanders/\r\nWebsite: https://rootine.co/\r\n\r\nKey Points:\r\n- The genius behind Rootine 8:53\r\n- Fads and the underlying truth 9:55\r\n- What makes Rootine? 11:52\r\n- Rootine personalizing your vitamins 16:53\r\n- Results with Rootine 20:20\r\n- Rootine earning as a business 21:14\r\n- Commercializing Rootine 26:51\r\n- Raising capital for Rootine 27:44\r\n- Data privacy and security 29:55\r\n- Rootine's Demographics 35:30\r\n- Distribution 37:40\r\n–\r\n\r\nThis episode is sponsored by Taft, Stettinius & Hollister, a full-service law firm known for assisting entrepreneurs across the Heartland.\r\n\r\nClick here to learn more about Taft\r\n–\r\n\r\nThis episode of upside is also sponsored by Ethos Wealth Management. Managing wealth with an eye toward the future demands vigilance and skill in today’s global economy. Over the years, Ethos Wealth Management has worked with clients and their other professional advisors – including attorneys and accountants – to create comprehensive wealth management plans designed to make the best use of their wealth today and help ensure its endurance for future generations.\r\n\r\nThey can do the same for you. \r\n\r\nVisit upside.fm/ethos to learn more.\r\n\r\n–\r\nWant to share information about your company, or an opportunity with the upside audience?\r\n\r\nBook a classified advertisement and your advertisement will be read in an upcoming episode of the show.\r\n\r\nClassified ads are priced at $100, and are:\r\nread by Jay and/or Eric on upside\r\nlinked from the show notes\r\nlinked from this website, upside.fm","thumbnail_url":"https://img.transistorcdn.com/qhlBwGFVyVQpTQUPz91SL_FZ9LxsieuifdWQEs8peZY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkxLzE2MDU2MzQx/MjktYXJ0d29yay5q/cGc.webp","thumbnail_width":300,"thumbnail_height":300}