{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"#TWIMshow - This Week in Marketing","title":"Ep206 - Recovering from Google's March 2024 Core Update","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b0fc56cc\"></iframe>","width":"100%","height":180,"duration":1179,"description":"Episode 206 contains the Digital Marketing News and Updates from the week of Apr 1-5, 2024.1. Recovering from Google's March 2024 Core Update - In the aftermath of Google's March 2024 core update, many website owners, particularly small businesses, have felt the impact of significant traffic fluctuations. Google's John Mueller provided some clarity and advice on how to address these changes, especially for those who've experienced a downturn in website performance.The March 2024 update, one of Google's regular adjustments to its core algorithm, has been especially notable for its complexity and the breadth of its impact. Core updates are comprehensive, affecting various parts of the search algorithm, including how sites are ranked and indexed based on content quality, user experience, and many other factors.One key piece of advice that emerged from Mueller's discussion is not to rush into making changes while an update is still rolling out. This is because the full effects and intentions of the update might not be immediately clear, and premature adjustments could inadvertently harm your site's performance further. Mueller emphasized, however, that if there are clear areas for improvement on your site, especially those unrelated to the core update's specific focus, it's always a good time to address them.For businesses that have noticed a decline in rankings or traffic, Mueller's guidance focuses on long-term website health and user satisfaction. He suggests that optimizing your website for users—rather than search engines—is a critical strategy for recovery and future resilience. This approach, often termed \"User Experience SEO,\" prioritizes how content and site design affect the user's interaction and satisfaction.A specific area highlighted for attention was the use of paid links or aggressive link-building strategies, which can negatively impact your site's ranking. If your site has been engaged in these practices, addressing them can be a step towards...","thumbnail_url":"https://img.transistorcdn.com/XXXLMyJiLGo0M88-vbwuoQJWo86Kkvfg7esMPG5BBY0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkzOTAvMTYzMTAz/NDI1Ni1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}