{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Dave Gerhardt Show (from Exit Five)","title":" #188: Drive | What Makes a Great CMO/VP in B2B Marketing: Panel with Peter Mahoney, CCO of GoTO, Amrita Mathur, VP Marketing of Zapier, and Tara Robertson, CMO of Bitly ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b0fe887e\"></iframe>","width":"100%","height":180,"duration":3953,"description":"This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Dave hosts a marketing leadership panel with Peter Mahoney, CCO of GoTo, Tara Robertson, CMO at Bitly, and Amrita Mathur, Head of Marketing at Zapier. These marketing leaders open up about their experiences and share actionable advice to help you lead, manage, and set goals for your marketing team. \nDave, Peter, Tara, and Amrita cover:\nWhy business literacy is so important for marketing leaders\nHow to set goals for your marketing team\nEach panelists biggest career risks — what worked, and what did not\nPractical frameworks for managing short-term demands while staying committed to long-term goals\nTimestamps","thumbnail_url":"https://img.transistorcdn.com/qp2EGyx49zNMpcn-IwZXI3v-kD3r0QUel9Kwnpr1jPQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzlh/ODVjZDNmNjY4Mzli/MTFlNzMxZDI4ZmJm/Yzc1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}