{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Remix","title":"How Roku is Shaping the Shoppable Content Era","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b11bc136\"></iframe>","width":"100%","height":180,"duration":2248,"description":"Connected TV (CTV) is becoming a central marketing and advertising channel for brands as streaming networks bolster their subscription offerings. They’re becoming a conduit for delivering engaging, personalized campaigns that drive brand awareness, product discovery, in-store traffic and conversions. \nRoku is helping drive this new era of shoppable content by providing the streaming devices consumers need to access content across apps and devices. Plus, through partnerships with companies like Walmart, it is helping shape the future of the category. \nDuring this episode of Retail Remix, Sarah Monahan, Roku’s Head of Verticals, shares: \nHow the streaming wars will continue to drive the evolution of CTV; \nTips to help retailers align their CTV decisions and tactics to specific business objectives and success measures; and \nDetails on how Roku is partnering with brands, retailers and even streaming services to support innovation in CTV advertising and creative storytelling.\nRELATED LINKS\nLearn more about Roku’s Advertising services\nSee more CTV coverage on Retail TouchPoints\nRead the deep-dive report on CTV best practices","thumbnail_url":"https://img.transistorcdn.com/C1sENdp39uqABVG62swhYhHJtUlW4KaRYcD-MRFgU-4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc2MzYvMTU4MTM3/Nzc3MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}